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<title>Experts on the Issues</title>
<link>http://www.builderradio.com</link>
<description><![CDATA[Business, Marketing, PR, Sales Tips and advice for new home sales professionals and builders]]></description>
<language>English</language> 
<copyright>2006</copyright>
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<itunes:summary><![CDATA[Business, Marketing, PR, Sales Tips and advice for new home sales professionals and builders]]></itunes:summary>
<itunes:category text="Business">
<itunes:category text="Management &amp; Marketing"/>
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<itunes:category text="Careers"/>
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<itunes:category text="Business" />
<itunes:keywords>business, builders, new home sales, marketing</itunes:keywords>
<itunes:author>J. Rouleau and Associates</itunes:author>
<managingEditor>sstroud@msn.com</managingEditor><itunes:owner>
<itunes:name>Experts on the Issues</itunes:name>
<itunes:email>sstroud@msn.com</itunes:email>
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<item>
<title>Filtering and Sorting your Follow-Up List</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[by John Underwood.  Spend your time with buyers, not lookers.]]></itunes:subtitle>
<itunes:duration>5:43</itunes:duration>
<itunes:keywords>sales, follow-up, new home sales, </itunes:keywords>
<pubDate>Fri, 01 Jun 2007 06:15:00 CDT</pubDate><description><![CDATA[Learn how to quickly and simply qualify leads up front so you can spend your time responding to buyers.]]></description>
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<item>
<title>Get them Comfortable and Get them Closed</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Overcoming fear of the sale]]></itunes:subtitle>
<itunes:keywords>New home sales and marketingmaster Robert August</itunes:keywords>
<pubDate>Tue, 22 May 2007 08:02:07 EDT</pubDate><description><![CDATA[The 'closing room' can be an intimidating place for what should be a very happy time - for customers and salespeople.  Here's how to make closing fun!]]></description>
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<item>
<title>Marketing through a Parade of Homes</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Everyone loves a Parade.  This one can help you sell homes!]]></itunes:subtitle>
<itunes:duration>8:54</itunes:duration>
<itunes:keywords>Selling New Homes, Marketing New Homes, New Home S</itunes:keywords>
<pubDate>Wed, 09 May 2007 07:45:09 EDT</pubDate><description><![CDATA[Is putting a model in a Parade of Homes really worth all the time, effort and expense.  This veteran of 11 Parades says 'YES', and she keep coming back year after year.  Listen and find out why.]]></description>
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<item>
<title>Driving Traffic to Your Website</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Search Engine Marketing can drive local business]]></itunes:subtitle>
<itunes:duration>7:53</itunes:duration>
<itunes:keywords>Generate qualified leads to your website through l</itunes:keywords>
<pubDate>Thu, 03 May 2007 09:37:10 EDT</pubDate><description><![CDATA[Shae Adams of www.Modulars.com tells how to generate high-quality, low-cost leads from your website.]]></description>
<link>http://media.switchpod.com/users/builderradio/DrivingWebsiteTrafficPodcast.mp3</link>
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<item>
<title>The Key Role of Sales Managers</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Managing activities to generate sales.]]></itunes:subtitle>
<itunes:keywords>Sales managers follow-up for successful selling.</itunes:keywords>
<pubDate>Mon, 09 Apr 2007 11:32:06 EDT</pubDate><description><![CDATA[A veteran sales manager tells how the role of the manager is vital to keeping sales coming in, and how managers can  motivate a sales team.]]></description>
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<title>Geting Free Press</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[How to get local magazines and newspapers to cover your story.]]></itunes:subtitle>
<itunes:duration>7:19</itunes:duration>
<itunes:keywords>Public Relations advice to get press coverage for </itunes:keywords>
<pubDate>Sun, 25 Mar 2007 07:23:15 EDT</pubDate><description><![CDATA[The editor of a national shelter magazine tells how to get your homes and stories in print.]]></description>
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<title>Negotiating on Price</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Wben it all comes down to price]]></itunes:subtitle>
<itunes:duration>4:45</itunes:duration>
<itunes:keywords>Negotiating sales on price</itunes:keywords>
<pubDate>Thu, 15 Mar 2007 04:56:53 EDT</pubDate><description><![CDATA[Only 4% of all purchasing decisions are based on price alone, but when price is the key issue, here's how to approach the negotiation.]]></description>
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<title>Email Etiquette</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Make sure your emails get through, get read, and get results]]></itunes:subtitle>
<itunes:duration>5:30</itunes:duration>
<itunes:keywords>business email etiquette to get through spam filte</itunes:keywords>
<pubDate>Fri, 09 Mar 2007 02:37:49 EST</pubDate><description><![CDATA[Emails can be a great asset in business communications if done properly.  Learn how to make sure your emails get through the filters, get read, and get results]]></description>
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<title>Traffic Generating Events</title>
<itunes:author>BuilderRadio.com</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Using a charity event to drive traffic]]></itunes:subtitle>
<itunes:duration>4:45</itunes:duration>
<itunes:keywords>Generating Traffic to Builder's Model Homes</itunes:keywords>
<pubDate>Mon, 05 Mar 2007 04:55:09 EST</pubDate><description><![CDATA[Here's a fun and successful way to drive traffic to your model home center by hosting a charity event.]]></description>
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<item>
<title>When to Walk Away from a Sale</title>
<itunes:author>Jerry Rouleau</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[When the cost of doing business is just too high.]]></itunes:subtitle>
<pubDate>Tue, 27 Feb 2007 10:55:46 EST</pubDate><description><![CDATA[Sometime a sale can cost you more than you make.  Jerry tells you how to identify non-profitable sales and when its best to 'fire' your client.]]></description>
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<title>Robert August on Proactive Selling</title>
<itunes:author>Robert August on BuilderRadio.com</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Proactive Selling]]></itunes:subtitle>
<itunes:keywords>Selling New Homes builder sales</itunes:keywords>
<pubDate>Sat, 24 Feb 2007 09:40:34 EST</pubDate><description><![CDATA[Sales consultant Robert August, of S. Robert August & Company, explains how new buyer trends require we adjust our approach to be more proactive in the selling process.]]></description>
<link>http://media.switchpod.com/users/builderradio/ftp/Robert_August_on_Proactive_Selling.mp3</link>
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<title>The 10 Commandments of Woman-Centric Design</title>
<itunes:author>Paul Foresman on BuilderRadio.com</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Desingin Your Homes to Appeal to Women Buyers]]></itunes:subtitle>
<itunes:keywords>new home design sales selling</itunes:keywords>
<pubDate>Sat, 24 Feb 2007 09:00:40 EST</pubDate><description><![CDATA[Over 90% of the decision to buy a new home rests with women buyers.  Are you designing your homes to appeal to women?  Designer Paul Foresman tells us how.]]></description>
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<title>What's On Builder's Minds</title>
<itunes:author>Scott Stroud on BuilderRadio.com</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Major issues in selling new homes]]></itunes:subtitle>
<itunes:keywords>new home design sales selling marketing</itunes:keywords>
<pubDate>Sat, 24 Feb 2007 08:59:30 EST</pubDate><description><![CDATA[A recent survey of the new home industry revealed the major concerns of builders, dealer, and new home producers.  What's on their minds?]]></description>
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<title>Dan Levitan on Branding</title>
<itunes:author>Dan Levitan on BuilderRadio.com</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[How to stand out from the competitive crowd]]></itunes:subtitle>
<itunes:keywords>Selling New Homes builder sales marketing</itunes:keywords>
<pubDate>Fri, 23 Feb 2007 01:53:16 EST</pubDate><description><![CDATA[In a competitive market, how can you effectively and afford ably get customers]]></description>
<link>http://media.switchpod.com/users/builderradio/ftp/Dan_Levitan_On_Branding.mp3</link>
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<title>Double Your Sales Through Customer Referrals</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<pubDate>Wed, 03 Jan 2007 08:29:18 EST</pubDate><description><![CDATA[Double Your Sales Through Customer Referrals]]></description>
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<title>Maximizing Website Traffic</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<pubDate>Wed, 27 Dec 2006 12:42:16 EST</pubDate><description><![CDATA[Maximizing Website Traffic]]></description>
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<title>Building Trust to Build Your Business</title>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<pubDate>Tue, 26 Dec 2006 04:22:09 EST</pubDate><description><![CDATA[Building Trust to Build Your Business]]></description>
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<title>5 Sales Types and How to Hire the Right Salespeople</title>
<itunes:author>J Rouleau and Associates</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Avoid Bad Hiring Decisions]]></itunes:subtitle>
<itunes:keywords>business management new home sales builders</itunes:keywords>
<pubDate>Mon, 04 Dec 2006 05:10:36 EST</pubDate><description><![CDATA[5 Sales Types and How to Hire the Right Salespeople]]></description>
<link>http://media.switchpod.com/users/builderradio/How_To_Find_and_Hire_Salespeople.mp3</link>
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<title>Experts on the Issues Sample1</title>
<itunes:author>J Rouleau and Associates</itunes:author>
 <itunes:explicit>No</itunes:explicit>
<comments>http://switchpod.com/cats.php?a=4030</comments>
<itunes:subtitle><![CDATA[Business, Sales and Management for builders and new home sales professionals]]></itunes:subtitle>
<itunes:keywords>builders dealers new home sales professionals mark</itunes:keywords>
<pubDate>Mon, 30 Oct 2006 08:41:49 EST</pubDate><description><![CDATA[Experts on the Issues Sample1]]></description>
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